A Study On The Impact Of E-Commerce On The Market And Retailers In India

Tom Thomas, Christ (Deemed to be University)

INTRODUCTION

E-commerce is the purchase and sale of goods and services over the internet. Buying and selling were done physically in markets prior to the arrival of e-commerce in India, but our lives have become more convenient as a result of its numerous benefits. The benefits of e-commerce include online shopping of anything at any time and from any location, customers can find products on e-commerce websites that are not available in physical markets, it saves money and time, and we can get our product without leaving the home1. Along with e-commerce, there is also a popular term called e-business, which refers to how businesses have expanded electronically with the help of the internet, allowing them to reach a larger number of customers and thus increase their sales. The terms E-commerce and E-business are used interchangeably and have no specific definition. Indeed, E-commerce is a subset of E-business that focuses on external activities, whereas E-business focuses on both internal and external business activities. Ecommerce has both positive and negative effects on various areas2. The key to having a successful e-commerce is to reduce the negative impacts while increasing the benefits.