An Insight Into Unethical Manipulative Marketing

Harsh Pratap Singh and Shrijeta Pratik, NMIMS Kirit P. Mehta School of Law, Mumbai, Maharashtra, India

ABSTRACT

Marketers use various strategies to persuade their customers for buying their product. One of these strategies is manipulative marketing. The general notion about manipulation is that it is considered morally incorrect, but the question one need to ask is why manipulation is considered a moral wrong. The paper focuses on distinguishing between moral and immoral manipulations in the marketing industry. Also, on how nowadays marketers use many immoral manipulative techniques to persuade their customers for buying their product and as a result of which consumers are facing many harmful consequences. So, the paper also highlights some of these manipulative techniques. Lastly it also advances some solution how manipulation as a strategy can be used in an ethical way and even if it is used in an unethical way so what are the remedies available to the consumers.

Keywords: Strategies, Manipulations, morally incorrect, Persuade, Harmful consequences, Ethical.