Artificial Intelligence And Deepfakes Media: Challenges Before Law
- IJLLR Journal
- Sep 3
- 2 min read
Mr. Chitranshu Bhaskar, Department of Law, School of Legal Studies, Babasaheb Bhimrao Ambedkar University (A Central University) Lucknow, Uttar Pradesh, India
Ms. Nisha Kumari Agarwal, Department of Economics, Ambedkar School of Social Science, Babasaheb Bhimrao Ambedkar University (A Central University) Lucknow, Uttar Pradesh, India
Mr. Saheb Talukdar, Department of Economics, Ambedkar School of Social Science, Babasaheb Bhimrao Ambedkar University (A Central University) Lucknow, Uttar Pradesh, India
ABSTRACT
The growth of “artificial intelligence” has led to the significant evolution of deepfakes synthetically produces media (Images and Videos) generated through modern technology. While such technology mainly used in the various sectors such as entertainment and education, it also raises critical legal, ethical, and security concerns related to Individuals and State. The capability to fabricate realistic visual raises by the deepfakes technology significant legal risks, which includes the circulation of false information, identity heist, financial fraud, and threats to national security by the various methods. Deepfakes technology may be deliberately used to manipulate public opinion, damage reputations, undermine democratic institutions and spread rumors. The current laws and legal framework faces significant challenges in addressing current legal implications of deepfakes technology. Existing laws, framework and legal doctrines governing defamation, privacy rights, intellectual property, and cybercrime are not completely effective in responding risks posed by AI and generated media through deepfakes technology. The primary legal challenges include establishing liability of wrongdoer, balancing freedom of expression with the “right to privacy and to live with dignity under Article 21 of the Indian Constitution”, and ensuring applicability of these laws. Courts, regulatory bodies, and technology entities must collaborate to strengthen forensic AI technologies, promote digital literacy programs, various awareness campaign and implement regulatory frameworks which regulate the creation and publication of such media and related content. Moreover, public awareness initiatives, abiding the law of the land and adherence to ethical AI governance principles which are crucial to addressing the potential threats arising from deepfakes technology.
Keywords: Artificial Intelligence, Privacy Rights, Freedom of Expression, Cybercrime, Deepfakes Technology
