Consumer Fraud And Deceptive Marketing Techniques: An Analysis Of Legal Remedies

Maddipati Sri Seshamamba & Suyambulingam S, Sastra Deemed University

INTRODUCTION:

Consumer fraud and deceptive marketing techniques have become prevalent in today's marketplace, causing harm and financial loss to unsuspecting consumers. This article aims to analyze the legal remedies available to consumers who fall victim to these unethical business practices.

This article will explore the various types of consumer fraud and deceptive marketing techniques used by businesses to mislead consumers. It will also examine the laws and regulations in place to protect consumers from these practices, including the Consumer Protection Act, and other relevant state and federal laws.

It will also analyze the effectiveness of legal remedies available to consumers, including civil lawsuits, class actions, and criminal prosecutions. It will assess the challenges that consumers face in pursuing legal action against fraudulent businesses and identify potential areas for reform.

Ultimately, this article aims to provide a comprehensive analysis of consumer fraud and deceptive marketing techniques and the legal remedies available to protect consumers. By shedding light on this issue, it is hoped that policymakers and businesses will take steps to prevent and deter fraudulent practices, and consumers will be better equipped to protect themselves from falling victim to such practices.