Critical Analysis Of Surrogate Advertisements And Their Ethical Implications
- IJLLR Journal
- Jun 5
- 1 min read
Palak Maheshwari [B.A. LL.B. (NLU Nagpur), LL.M. (ITM University, Gwalior)]
Devvrat Shivhare (Ph.D. Scholar, Faculty of Law, DU)
ABSTRACT
This critical analysis explores the phenomenon of surrogate advertising- a marketing strategy where companies promote products that are banned from direct advertisement, such as alcohol or tobacco, under the guise of promoting alternate products like soda, music CDs, or events. The paper examines how surrogate advertising circumvents legal frameworks while maintaining brand visibility, thereby manipulating consumer perception. It delves into the ethical implications of this practice, including its potential to mislead audiences, especially vulnerable groups like minors, and its impact on public health. Through case studies and regulatory reviews, the analysis highlights the tension between corporate interests and social responsibility. The study concludes by evaluating the effectiveness of existing regulatory mechanisms and calls for more stringent oversight and ethical accountability in advertising practices.
