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Examining Predatory Pricing Regulations: A Comparative Study Of India And European Union

Ayushi Parwani, Dharmashastra National Law University


“The essence of predatory pricing is pricing below one’s cost to eliminate a rival.”1

Predatory pricing, a strategic manipulation in which companies deliberately set prices below production costs to undermine competitors or discourage new market entrants, has remained a focal point of regulatory scrutiny worldwide. This pricing tactic has long drawn the attention of policymakers and regulators due to its potential to distort competition and harm consumer welfare. The practice of predatory pricing has been consistently identified as an exclusionary tactic aimed at consolidating market power and inhibiting the growth of competitors.

The rise of digital platforms and e-commerce has introduced new dimensions to the debate surrounding predatory pricing. With the emergence of online marketplaces and tech-driven business models, concerns have grown regarding the potential abuse of market dominance through aggressive pricing strategies. The ease of price manipulation and the ability to rapidly adjust pricing algorithms have raised questions about the adequacy of existing regulatory frameworks in addressing these contemporary challenges.

Regulatory bodies are often focused on ensuring that the trade environment adopts a healthy competition while protecting against unfair anti-competitive practices. As a result, several jurisdictions have specific regulations against predatory pricing practices. This paper aims to analyze and compare the regulatory environments of India and the European Union with a focus on predatory pricing.


Indian Journal of Law and Legal Research

Abbreviation: IJLLR

ISSN: 2582-8878


Accessibility: Open Access

License: Creative Commons 4.0

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​All research articles published in The Indian Journal of Law and Legal Research are fully open access. i.e. immediately freely available to read, download and share. Articles are published under the terms of a Creative Commons license which permits use, distribution and reproduction in any medium, provided the original work is properly cited.


The opinions expressed in this publication are those of the authors. They do not purport to reflect the opinions or views of the IJLLR or its members. The designations employed in this publication and the presentation of material therein do not imply the expression of any opinion whatsoever on the part of the IJLLR.

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