Fashion Laws In Focus: The IP Divide Between Luxury And Fast Fashion Brands
- IJLLR Journal
- Jun 12
- 1 min read
Ayushman Mishra, Bennett University, Greater Noida
ABSTRACT
The fashion industry has been widely categorised into two major forces: one being the fast fashion which deals with affordable and easily accessible fashion pieces and other being the luxury industry which focuses on the high quality pieces and goods associated with class. While the focus of luxury fashion is on delivering the customer trendy pieces at cheap prices, luxury brands focus more on creating a lifestyle and providing the craftsmen just compensation. There are multiple scenarios where such fast fashion brands copy or imitate pieces of the luxury brand, leading to multiple legal battles running for years. This article explores such laws dealing with the protection of such fashion designs, thus preventing luxury brands from facing any losses. The article delves into the various tactics used by different countries with help of real life case laws between various luxury and fast fashion brands. It tries to discuss about AI created, eco friendly designs in some parts too and conclude with some suggestions for improvement of laws to protect creativity of these brands.
Keywords: Luxury brand, Fast fashion, IP laws, designs, compensation
