Implementing CRM In A Hyperconnected World: 5G And Beyond
Dismas Nyatenya, Uttaranchal University
ABSTRACT
In the current modern business landscape characterized by constantly evolving technology and ubiquitous connectivity, Customer Relationship Management (CRM) has proved to be of vital importance for organization that aim at establishing a lasting customer relationship. This review paper will deeply explore the existing relationship between CRM implementation, and the current advent of the 5G technology in the hyperconnected world. By delving into great depths of the particulars that results from the integration of CRM and the 5G in the hyperconnected world, the paper gives business and organization a great realization on the opportunities, challenges, and the prospects associated withe the integration currently and in the future times. Such valuable insights are crucial for helping the business grow, expand, and retain their customers, as well as acquire new customers in the new competitive business environments.
Introduction
In an era where the internet and technology imbue all aspects of the human life from the most essential to the most secondary needs, it is vital for business organizations to adopt the new market ideologies that comes with accepting and assimilating the new markets needs and wants through integration of various modern technologies of operation, management, as well as marketing. Business have been forced to adopt the new technologies and digital operational methods that are more customer centric for them to remain more relevant and edge the competition in the market. At the centers of all these strategies, technology, and management methods, lies the Customer Relationship Management (CRM). CRM is a crucial tool in an organization that ensures that all customers are perfectly managed from their time of entry into the organization, and this multifaceted approach ensures that the cust9mers remain satisfied through the all customers life cycle in the organization. With evolution and advancement of hyperconnectivity, witnessed with the emergence of factors such as 5G, integration of CRM, and its application has rapidly evolved and undergone a significant landscape transformation.
This review paper comprehensively provides for a deep understanding on the effects of implementing CRM in an hyperconnected world, specifically focusing on leveraging the 5G network and other vital advancement in the field of technology which may be crucial in fostering a good customer relationship.
