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Liability Regime For Influencer And Celebrity Advertising In The Digital Age


Suroor Chandra, B.A. LLB. (Hons.), O.P. Jindal Global Law School


ABSTRACT


Celebrity and influencer liability in the digital age in India is a relatively new avenue for Indian legal jurisprudence to develop. This paper shall outline the various sources of liability and the potential protection which can be provided to avoid said liability. The scope of this paper is limited to examining the Advertising Standards Council of India (ASCI) along with the Consumer Protection Act, 2019 (COPRA) and will outline the liability that arises out of these laws and guidelines along with the various precedents set by case law while also examining the prevalence and significance of contractual terms.



Indian Journal of Law and Legal Research

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Abbreviation: IJLLR

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ISSN: 2582-8878

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Website: www.ijllr.com

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Accessibility: Open Access

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License: Creative Commons 4.0

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Submit Manuscript: Click here

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Licensing: ​

 

All research articles published in The Indian Journal of Law and Legal Research are fully open access. i.e. immediately freely available to read, download and share. Articles are published under the terms of a Creative Commons license which permits use, distribution and reproduction in any medium, provided the original work is properly cited.

 

Disclaimer:

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The opinions expressed in this publication are those of the authors. They do not purport to reflect the opinions or views of the IJLLR or its members. The designations employed in this publication and the presentation of material therein do not imply the expression of any opinion whatsoever on the part of the IJLLR.

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