Predatory Pricing And Its Implications: An Analysis Under Indian Competition Act
- IJLLR Journal
- Jan 18
- 1 min read
Badrinarayan Rath, LLM (Corporate Commercial Law), SoA National Institute of Law (SNIL), Siksha O Anusandhan (Deemed to be University)
ABSTRACT
This research paper delves into the complex phenomenon of predatory pricing and its significant implications within the framework of the Indian Competition Act, 2002. Predatory pricing is strategically employed by companies to establish prices that are intentionally set below their production costs, thereby aiming to eliminate competition from the market. This practice raises critical concerns regarding market competition and consumer welfare, as the eventual outcome may lead to monopolistic dominance once rival firms are successfully driven out. The paper meticulously examines the existing legal framework governing predatory pricing in India, identifying notable deficiencies and gaps in the current regulatory environment. Furthermore, it proposes specific enhancements to foster a more robust competitive landscape. Through an extensive literature review and thorough case analysis, this study aspires to deepen the understanding of predatory pricing practices within the context of Indian competition law, ultimately contributing to the ongoing discourse on how to effectively safeguard market integrity and protect consumer interests against anti-competitive behaviours. By addressing the nuances of predatory pricing, the paper aims to provide valuable insights for policymakers, legal practitioners, and scholars, facilitating informed discussions on potential reforms and the necessity of vigilant enforcement mechanisms to curb such detrimental practices.
