Swetha. S, B. Com. LL.B. (Hons), Saveetha School of Law, Saveetha Institute of Medical and Technical Sciences (SIMATS), Chennai
ABSTRACT
Corporate reputation is a valuable intangible asset that plays a crucial role in shaping stakeholders' perceptions and influencing business outcomes. In recent years, there has been a growing emphasis on the social and environmental performance of corporations, and the adoption of social auditing has emerged as a powerful tool for evaluating and enhancing corporate social responsibility (CSR) practices. This abstract provides an overview of the impact of social auditing on corporate reputation, drawing insights from existing research, case studies, and theoretical frameworks. The objective of this study is to analyse that social auditing has a positive impact on a company's reputation. The research method followed here is a descriptive research method.
The study begins by defining social auditing as a systematic and independent assessment of an organisation's social, environmental, and ethical performance. It explores the multifaceted dimensions of corporate reputation and highlights the significance of CSR initiatives in shaping stakeholders' perceptions. Furthermore, it elucidates the evolving expectations of stakeholders, who demand greater transparency, accountability, and ethical behaviour from corporations. Corporate reputation has become increasingly important in the business landscape, as stakeholders are now more interested in the social and environmental impact of companies. Social auditing is a process that evaluates a company's activities and their alignment with ethical, social, and environmental standards.
Keywords: Corporate reputation, stakeholders, corporate social responsibility, transparency, accountability.
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