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Real Estate Markets - Planning, Execution, And Control Capabilities In Real World Project

Adv. Sukesh NJ, Student of Post-Graduation, Christ University


A key factor in the actual world success of real estate ventures is the dynamic and complex area of real estate marketing. An overview of the essential components of real estate marketing is given in this abstract, along with the vital role that marketing executives play in seeing projects through to completion.

To draw in customers, investors, and tenants, the real estate industry—which includes the residential, commercial, and industrial sectors—depends on efficient marketing. Real estate marketing is a comprehensive strategy that encompasses branding, market research, customer engagement, and sales conversion, going beyond typical advertising. Managing these initiatives is a key responsibility of marketing professionals.

Real estate marketing is a multifaceted discipline that plays a crucial role in the success of real estate projects. Marketing executives conduct market research to identify trends, pricing strategies, and consumer preferences, which informs project development and marketing tactics. They establish a unique brand and position in the market, using digital marketing strategies like websites, social media, email campaigns, and online advertising to reach a broader audience. Content marketing showcases unique aspects of a real estate project, building trust and transparency.

Lead generation is essential for attracting potential buyers and investors, and marketing executives use various strategies to generate leads. Maintaining strong client relationships is a top priority, and they work with sales teams to create compelling sales strategies.

Market trends and adaptation are crucial for real estate marketing executives, who must stay updated on evolving trends and technologies to adapt their strategies accordingly. They navigate a competitive marketplace, address diverse client needs, and manage project-specific marketing budgets. Their adaptability to market trends and client needs is key to driving projects to successful outcomes.

Keywords: Real Estate, Investing, market, budget, resources, land/property


Indian Journal of Law and Legal Research

Abbreviation: IJLLR

ISSN: 2582-8878


Accessibility: Open Access

License: Creative Commons 4.0

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​All research articles published in The Indian Journal of Law and Legal Research are fully open access. i.e. immediately freely available to read, download and share. Articles are published under the terms of a Creative Commons license which permits use, distribution and reproduction in any medium, provided the original work is properly cited.


The opinions expressed in this publication are those of the authors. They do not purport to reflect the opinions or views of the IJLLR or its members. The designations employed in this publication and the presentation of material therein do not imply the expression of any opinion whatsoever on the part of the IJLLR.

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