Significance Of Intellectual Property Laws In Media And Entertainment Industry

Lakshit Raj Gaur, BA LLB, Vivekananda Institute of Professional Studies

ABSTRACT

The four primary categories of intellectual property rights are copyright, trademarks, patents, and design rights. In the media and entertainment business, copyright of works and trademarks are more significant and play a crucial role in governance for the sake of equity and justice. Media and entertainment is one of highest growing sectors in the country which cordially invites more infringement of intellectual property laws concerning media and entertainment. Media and entertainment is one of those sectors that functions on creativity of creators. This article attempts to understand and unravel the complexities and loopholes involved with the relationship of intellectual property in the media and entertainment industry, it also highlights the significance of copyright law in safeguarding creative content and preventing plagiarism. It explains the concept of originality and the requirements for copyright protection in India. Additionally, it explores trademark law and its role in protecting brand identities and preventing consumer confusion. The article emphasizes the importance of choosing distinctive and relevant titles for movies and songs. It also touches upon the topic of character merchandising and its commercial potential.