Sold A Lie: The Reality Behind Misleading Marketing Practices
- IJLLR Journal
- 9 hours ago
- 1 min read
Prashant Kumar Sagar, Research Scholar, Department of Law and Governance, Central University of South Bihar, Gaya.
Dr. Deo Narayan Singh, Assistant Professor of Law (Senior Scale), Department of Law and Governance, Central University of South Bihar, Gaya.
ABSTRACT
Although marketing has always been viewed as a means of persuasion and communication, it regularly crosses morally gray lines where the distinction between truth and deceit becomes perilously blurred. In order to draw attention and encourage consumption, the study examines how marketing messages are intentionally written to exaggerate, obfuscate, or mislead facts. False promises, Photoshopped images, misleading pricing, overstated advantages, and leaving out crucial details are just a few examples of misleading marketing. These strategies are commonly seen in mainstream industries including technology, food, cosmetics, and health care, rather than only fringe enterprises or dubious products. and health, as well as money. By looking at notable case studies, such as controversial advertising campaigns and product recalls caused by misleading advertising, the study illustrates how even well-known companies can manipulate public trust for financial gain. The psychological mechanisms underlying client susceptibility are also examined. Techniques including scarcity tactics, social proof, emotional appeal, and the impression of authority have a big impact on consumer behaviour. These tactics work even better when combined with digital platforms that allow for hyper-targeted communications and data-driven customization. The study explains why consumers usually disregard warning flags and fall for scams using behavioural economics and cognitive psychology. This paper, "Sold a Lie: The Reality Behind Misleading Marketing," explores the intricate relationships between deceptive advertising and its effects on customers, companies, and society as a whole.
Keywords: Misleading Marketing, Deceptive Advertisement, Customer.
