Start Up Acquisitions And Corporate Restructuring – HUL And Minimalist

Full Text Link

Muskan Jain, BA LLB, UPES, Dehradun

ABSTRACT

This paper examines the growth of startups in India’s consumer market, due to the changing market dynamics, consumer preferences and their agility and innovation facilitates this. It further discusses as to why these corporate giants are using startup acquisitions as one of their strategy to expand their business, consumer base and tech savvy. The case study of Hindustan Unilever Limited’s acquisition of Minimalist a leading D2C skincare brand helps in understanding this trend in a much better way, by highlighting the necessary facts, the reason as to why the acquisition was made, who are the statutory regulators whose permission has to be taken like Competition Commission of India, SEBI. The analysis also highlights the critical post-acquisition phase of corporate restructuring, detailing the duties and challenges faced in integrating startups while preserving their unique culture and brand identity. Challenges such as cultural clashes, identity loss, employee resistance, and strategic misalignment are addressed. Ultimately, it concludes with how successful startup acquisitions and restructurings can drive sustainable growth, innovation, and market leadership in India’s dynamic consumer ecosystem.

"The success of the young entrepreneur will be the key to India's transformation in the new millennium" – Dhirubhai Ambani

START UP ACQUISITIONS AND CORPORATE RESTRUCTURING – HUL AND MINIMALIST.pdf

Download PDF • 252KB