Strengthening Consumer Rights: The Need For Robust Laws On Misleading Advertising And Product Liability In India
- IJLLR Journal
- Jul 18
- 1 min read
Shreya Bansal, Symbiosis Law School, Pune
ABSTRACT
The function of advertising in influencing consumer decisions has never been more accentuated, particularly in a fast-changing market like India. Whereas advertisements stimulate economic activity, the increasing trend of deceptive claims is a matter of serious legal and ethical concern. This research paper critically analyzes the effectiveness of legal provisions in India that govern misleading advertisements and product liability to safeguard consumer interests. It identifies the distinct challenges for the Indian regulatory environment for advertising, such as gaps in regulation and compliance problems, and compares it with international best practices. The study is intended to recommend reforms that can promote consumer trust and legal responsibility in the advertising industry. Despite the passing of the Consumer Protection Act, 2019, serious issues persist in enforcing strong consumer protection legislation. Recommendations are made in the form of developing sector-specific rules, enhancing self-regulatory frameworks, and enhancing mechanism for enforcement in order to ensure a more open and ethical market environment for Indian consumers. The study emphasizes the importance of regulation of advertising for ensuring consumer rights and fair market practices.
Keywords: Misleading advertisement, product liability, Consumer Protection Act, consumer trust, ethical standards
