The Evolution Of Trust: The Future Of Consumer Protection Law In E-Commerce
- IJLLR Journal
- Jan 10
- 1 min read
Nair Aiswarya Ajayyakumar, School of Law, Christ (Deemed to be) University, Bengaluru
ABSTRACT
The rise of online retailing has transformed global trade, providing the unprecedented convenience of easy access and choice. In turn, however, it also raises unprecedented issues in consumer protection laws, which relate to issues such as data privacy, cross-border disputes, and deceptive practices. This paper looks at how consumer protection frameworks have evolved to discuss their weaknesses in the face of digital transactions. It cites some of the new challenges faced by these frameworks: algorithm-driven practices, counterfeit goods, and ethical dilemmas on artificial intelligence.
Regulatory efforts in this regard include the EU's GDPR, better mechanisms for cross-border dispute resolution, and the integration of blockchain and AI tools. The article further stresses the importance of consumer education and sustainability as a means to build trust and accountability. The real-life cases of Amazon's issues with counterfeit products and the Capital One data breach highlight the need for proper verification processes and cybersecurity measures.
Future-looking consumer protection requires adaptive strategies that address innovation like virtual reality shopping, biometric payment systems, and decentralized marketplaces. There is a need for governments and businesses to place emphasis on transparency, ethical standards, and collaboration to make sure the digital marketplace is inclusive and sustainable. Consumer rights will thus be protected in an environment of innovation, shaping the e- commerce ecosystem of the future.
Keywords: E-commerce, Consumer protection, Data privacy, Cross-border disputes, Blockchain, Artificial intelligence, Sustainability in e-commerce, Algorithm-driven practices, Cybersecurity, Virtual reality shopping
