Trademark Protection For Brand Identity
- IJLLR Journal
- Sep 8
- 2 min read
Ms. Garima Juneja, Assistant Professor at Gitarattan International Business School, Rohini, Delhi
Mansi, Gitarattan International Business School, Rohini, Delhi
ABSTRACT
This study explores the pivotal role trademark law plays to protect corporate identity in contemporary goods and services markets. As international trade places increased reliance on its ability to visual and trusted brands, it is critical for firms that want to secure value with respect to their intangible assets to understand the structure and success of trademark regimes. By charting the rules concerning registration, policing, and disabling the direction of trademarks in various overlapping jurisdictions, the paper demonstrates that trademarks confer a certain legal status on which the superstructure of brand identity is erected. They will protect the balance.
Methodology includes some working judicial decisions, relevant legislation, and quantitative data drawn from the records of trademark conflicts for the past ten years or so. Key results have shown that with adequate sustained trademark regimes commercial value seriously appears to be sustained, and subsequent quantitative classifications will become the central thrust of recent legislation. Consequently, the study concluded that entities controlling broad trademark estates must have faced 23% less insufficient signature count- and, displacing that benefit, track new, more stable track, more predictable and durable consumer recall metrics vis-a-vis their rival cases wherein policing zones do not permit materials
In addition to the above, the research also identifies watermarking challenges evolving into challenges affecting the digital market, differences in enforcement at the international level, and social media's repercussions on brand identity theft. The analysis underscores the further evolution of the contradictory traditional trademark paradigms that have been achieving modernistic brand paradigms, especially in the world of e-commerce where brand confusion and counterfeiting create significant hazards.
Therefore, the study asserts that an effective trademark protection should take a multifaceted approach, consisting of proactive registration, vigilant monitoring mechanisms, and swift enforcement. The tangible outcomes of this research can also direct practitioners, branding managers, and policy designers as they attempt to refine the intellectual property system in an ever more competitive environment.
