A Critical Analysis Of The Legal Regulations Governing E-Commerce Platforms
- IJLLR Journal
- 2 days ago
- 1 min read
Snigdha Ganguly, Advocate at High Court of New Delhi
ABSTRACT
One of the major trends impacting the corporate world, the economy, and consumers is electronic commerce, which has grown in popularity worldwide as information technology has developed. There are several legal ramifications and difficulties associated with the growing digital marketplace, which is changing conventional retail practices. E-commerce, technology, and the law all interact in complex ways.
Commercial law needs to change to keep up with the quick changes in technology. Emerging technology is being incorporated into business operations and new organizations in most legal systems without explicit national and international legal laws. Legal ambiguity and unacceptable levels of risk for investors and consumers are created by this circumstance, which may pose risks to financial stability. Online marketplaces are platforms that operate as middlemen, bringing together buyers, sellers, and ads to facilitate transactions. Businesses can create an online presence without having to manage their own websites thanks to online platforms that make intermediation easier. Facilitating new commercial endeavors requires the establishment of legal regulations that are clear, uniform, and non-biased towards particular technology.
This research paper shall examine the current laws and regulations governing e-commerce in India and shall evaluate effectiveness of existing legal provisions addressing e-commerce issues within the current legal framework, focusing on key areas such as consumer protection, data privacy, Intermediary liability and intellectual property rights. Additionally, the study explores potential improvements needed to create a robust legal and regulatory environment that promotes a fair and consumer-friendly e- commerce landscape in India.
Keywords: E-commerce, Intermediaries, consumer protection, data privacy, intellectual property rights
