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A Study On Emerging Legal Issues In India: The Intersection Of Artificial Intelligence, Intellectual Property, And E-Commerce




Chauhan Neha Jagdishbhai, Ph.D. Research Scholar, Department of Law, Monark University

Dr. Sadananda Anantrao Karhale, Assistant Professor of Law, Department of Law, Monark University


ABSTRACT:


The convergence of Artificial Intelligence (AI), Intellectual Property (IP), and e-commerce in India has created a rapidly evolving legal environment shaped by technological innovation and the digital marketplace. While AI drives efficiency through predictive analytics, automated decision-making, and consumer profiling, it simultaneously disrupts traditional concepts of authorship, ownership, and liability under existing IP laws. The problem arises because India’s Copyright Act, 1957 and Patents Act, 1970 assume human authorship and inventorship, leaving AI-generated works and inventions in a legal vacuum, while e-commerce platforms using AI face challenges of data protection, counterfeit detection, automated contracts, and consumer trust. Against this background, the purpose of this study is to critically analyze emerging legal issues at the intersection of AI, IP, and e- commerce in India, with comparative insights from the U.S., EU, and China, and to propose reforms for balancing innovation with rights protection. The research adopts a doctrinal methodology, relying on primary sources such as statutes, case law, international conventions, and policy documents, as well as secondary literature, to evaluate the adequacy of current frameworks and identify gaps. The findings indicate that Indian law does not adequately recognize AI-generated creativity, struggles with assigning liability in AI- driven platforms, and lacks comprehensive data protection mechanisms tailored for algorithmic decision-making, though global trends suggest clearer accountability and consumer safeguards. The study concludes that India requires a coherent AI-specific legal framework harmonized with international standards, reforms in copyright and patent regimes, stronger liability and consumer protection mechanisms, and capacity building for regulators, ensuring that technological growth is matched with robust legal safeguards.


Keywords: Artificial intelligence (AI), AI-generated creativity, Intellectual property (IP), E-commerce, Global trends.



Indian Journal of Law and Legal Research

Abbreviation: IJLLR

ISSN: 2582-8878

Website: www.ijllr.com

Accessibility: Open Access

License: Creative Commons 4.0

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Licensing: 

 

All research articles published in The Indian Journal of Law and Legal Research are fully open access. i.e. immediately freely available to read, download and share. Articles are published under the terms of a Creative Commons license which permits use, distribution and reproduction in any medium, provided the original work is properly cited.

 

Disclaimer:

The opinions expressed in this publication are those of the authors. They do not purport to reflect the opinions or views of the IJLLR or its members. The designations employed in this publication and the presentation of material therein do not imply the expression of any opinion whatsoever on the part of the IJLLR.

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