A Study On The Influence Of Product Knockoff Or Counterfeits With Respect To The Consumers
- IJLLR Journal
- Mar 14
- 2 min read
Sandhya P, Hindustan University
ABSTRACT
The proliferation of product knockoffs and counterfeits has become a major concern in the global marketplace. These unauthorized replicas not only violate intellectual property rights but also have serious consequences for consumers. It is tricky to tell the difference between a genuine and a counterfeit product because counterfeit goods have invaded the market all over the world. In truth, many people search for and purchase counterfeit products, and the purchase of knockoff and counterfeit products has increased over time. The primary purpose of this research is to study the influence of product knockoff or counterfeit on consumers and the consumer’s ability to detect such products and the effectiveness of awareness by the government-corporate sector. Importantly this study suggests that significant awareness should be provided to consumers relating to knockoff or counterfeit products to reduce the purchase of such products. This study also focuses on the awareness of the legal provisions against knockoff and counterfeit products on consumers. By analysing relevant literature and conducting surveys, this research will explore the factors that contribute to the consumer decision-making process when encountering counterfeit products. For the same, a webbased survey was conducted of 92 respondents through a structured questionnaire based in Kanchipuram, India. It was conducted by measuring consumers' interest in knockoff and counterfeiting products, their ability to detect such products, reasons for detection and nondetection, and their interest in lodging complaints against such products. The author of this research paper provides valuable insights into the effects of knockoffs and counterfeits on consumers, helping the consumers with effective strategies to combat this issue.
Keywords: Consumers, Counterfeit Products, Knockoffs, Consumer perception, Detection, Lodging Complaints, Intellectual Property Rights.
