Nandini Rao Budhagavi, B.A. LL.B.(Hons.), SASTRA School of Law, SASTRA University
ABSTRACT
‘If you are not paying for the product, you become the product.’ is how the digital gradient is defined. This dynamic digital set up, with its externalities, network-effects, non-price dimensions, equity capital infusions, high technological expertise pose a part of a balance, where one side determines a country’s economy, increasing standard of living of the people and paves the path for development. The other side weighs heavily on the complacency of such digital firms and thereby cause abuse of their dominant position, which acts as a negative externality for an economy. This article strives to strike a balance between the two sides by analysing the current situation, reasons for such dominance, Competition Act, 2002’s jurisprudence in such matter and a way forward with plausible conclusive in the future.
