Advertisement On Contraceptives And Commodification Of Women W.R.T. Constitution Of India

Saniya Mishra, SVKM’s Narsee Monjee Institute of Management Studies, Indore

ABSTRACT

Free commercial information flow is essential in a democratic economy. The general public benefits from the information made available through the advertisement. A huge attention has been given to the commodification of women in television commercials, serials, magazines, and films. The way women are portrayed in television commercials, serials, and motion pictures affects how viewers and society regard them. Women are portrayed as objects or commodities in movies and advertisements; therefore we called them "creatures" to reflect this. Every person has the right to do their business which includes the company’s showcasing the contraceptive advertisement also, but should follow the guidelines passed by the government. Though a commercial advertisement is a type of speech, and "commercial speech" is protected under the Constitution's Article 19(1)(a) as a kind of freedom of speech and expression. But the misuse of this Article governed under the Constitution is being done by the broadband forecasting these advertisements, as they are portrayed as sexual features of woman and are getting distracted from their objective. Therefore, the paper concludes that, the contraceptive advertisement should be made in a descent and appropriate manner so that it doesn’t look vulgar and the message is delivered to the general public.

Keywords: commodification, television commercials, contraceptive advertisement, commercial speech