AI Memory Retention: Privacy And Regulation Challenges
- IJLLR Journal
- Jun 23
- 2 min read
Aayushi Kumari, BA LLB, Presidency University, Bangalore
ABSTRACT
Artificial intelligence is among the most significant developments in the modern world as far as technology is concerned. Some of the major areas where AI has played a key role includes decision making, communication and online transactions. One specific type of AI technology that has gained popularity includes chatbots in industries such as education, medicine, finance, customer services and entertainment. This is mainly attributed to the reflectiveness in providing personalized responses quickly and effectively. AI Chatbots depends on collecting, storing and analyzing vast amounts of user data. However, this process of collecting data comes with major data privacy challenges.
The current research paper seeks to evaluate the major privacy issues Posses by AI chatbots and other digital communication systems. Major topics for discussion will include profiling, surveillance, behavioral forecasting, emotional exploitation, security vulnerabilities, data breaches and abuse of sensitive personal information. Additionally, topics related to informed concern and transparency will be covered such as lack of proper consent from the user, misleading privacy policies, AI training methods an asymmetrical power dynamic between users and providers of technology.
This research is founded on the theories of privacy, data protection and ethical Artificial Intelligence governance. The research method adopted for the study is doctrinal and descriptive and the sources employed for the research include books, scholarly articles, legal documents and government reports. Additionally, this paper makes a comprehensive study of India Digital Personal Data Protection Act, 2023, the GDPR of the European Union and the US sectoral approach to privacy legislation to analyze their effectiveness in safeguarding the right to privacy of personal data. Judicial cases that are crucial to the study and highlight judicial acceptance of the privacy rights include K.S. Puttaswamy VS Union of India and Google’s Spain SL VS AEBD.
