An Analytical Study On The Intersection Of AI- Generated Content And Intellectual Property Rights In India
- IJLLR Journal
- 5 days ago
- 1 min read
Kinkini Chakraborty, LLM, Christ University, Bangalore Central Campus
ABSTRACT
Traditional intellectual property (IP) frameworks now face several difficulties as a result of the swift growth of artificial intelligence (AI), especially with regard to authorship, ownership, and liability for works produced by AI. The quest to employ artificial intelligence in every area of knowledge, including our personal settings, has been sparked by the continuous development of technology. Mostly abbreviated as "AI," artificial intelligence (AI) is a general term used for a wide range of applications at various levels of human participation. Artificial intelligence has mastered the art of personalising us in the digital realm. One of these ways to trick people using AI is called "deepfakes," in which machine learning algorithms—more especially, generative adversarial networks, or GANs—are used to create artificial media that looks like people but has some content altered. At the core of artificial intelligence is deepfake technology, which is quickly taking over various social media channels. This rapid development compels us to examine the legal aspects of deepfakes. Examining how deepfakes affect cyber law, intellectual property law, and defamation law reveals the various legal complexities surrounding this technology. In this article, the disruptive nature of deepfakes, their manifestations and effects, the recipients of the AI technology and their rights—such as the right to publicity and personality—as well as potential threats and possible legal remedies within the framework of intellectual property law are reviewed and analysed.
Keywords: Intellectual Property Rights, Artificial Intelligence, Deepfake, Legal Aspects, Privacy breach.
