Challenges In Protecting Geographical Indications In India: A Comprehensive Analysis

S.Shangamithirai, Assistant Professor, Government Law College, Madurai

ABSTRACT

Geographical Indications (GIs) in India serve as a powerful tool for protecting the unique qualities of region-specific products, preserving cultural heritage, and enhancing rural development. However, the protection and enforcement of Geographical Indications in India face numerous challenges, including legal complexities, administrative hurdles, market exploitation, and the threat of genericide. This article provides a comprehensive analysis of these challenges within the Indian context, examining their implications for producers, consumers, and policymakers. It also explores potential strategies to strengthen the Geographical Indication regime in India, emphasizing the need for robust legal frameworks, increased awareness, and enhanced enforcement mechanisms. The article concludes by discussing the future trajectory of Geographical Indication protection in India amidst globalization and market dynamics.