Vidushi Jha, Jindal Global Law School
ABSTRACT
With the advent of new leagues and tournaments across sports over the years, the cash flow into this industry has seen a humongous increase. These tournaments are just restricted to the sports itself but also involve aspects of other industries such as marketing and advertising, broadcasting, designs, tie ups between companies, promotions, event management, etc. Such cross overs of these various invite a host of issues which need to be tackled by the event organisers in order to preserve their brand images. This research paper will attempt to look at the multiple legal issues that arise in sports marketing with a special focus on the intersection between IPR and sports business, ambush marketing and the possible legal remedies in India, broadcasting rights, and the role of antitrust laws in sports commercialization.
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