Competition Regulation Of Digital Platforms In India: Assessing The Enforcement Role Of CCI
- IJLLR Journal
- Mar 29
- 1 min read
Devanshi Jain, LLM, Gujarat National Law University, Gandhinagar
ABSTRACT
The digital economy in India has experienced exponential growth, driven by technological advancements and increased internet penetration. E-commerce platforms like Amazon and Flipkart have revolutionized commerce, offering unparalleled convenience while emerging as critical "gatekeepers" of the digital marketplace. However, this rapid expansion has raised significant antitrust concerns, including platform dominance, data monopolization, and the marginalization of smaller market players.
This research assesses the evolving enforcement role of the Competition Commission of India (CCI) as it transitions from a reactive ex-post adjudicator to a proactive regulator. By analysing landmark cases involving Google, Meta, and Amazon, the study explores how the CCI addresses challenges like search bias and predatory pricing in multi-sided markets.
A central focus is the inadequacy of traditional antitrust tools in data-driven environments and the ongoing shift toward ex-ante regulation through the proposed Digital Competition Bill. The research concludes that strengthening technical capacity and implementing preventive obligations for systemically significant enterprises are essential to maintaining a fair, transparent, and competitive digital ecosystem in India.
