B. Sai Keerthana & Peesari Likitha Reddy, Sastra University
ABSTRACT
Consumer is a person who buys goods or avail services for consideration which has been paid or partly paid or promised to pay and also involves the user of goods and beneficiary of services. It will include a person who obtains a goods or services for some commercial purpose or for resale. A person to be called as a consumer he must buy goods for personal use or livelihood or self-employment. Here goods include every movable property other than actionable claim and money also includes stocks, shares, growing crops, grass and things attached. Services are intangible activities which will be provided to satisfy the wants of consumer which includes banking services financing services, transportation etc. There are two types of services contract of service and contract for service .In contract of service there will be a total control on employer by employee and in contract for service there will not be a total control on employee llike services from advocate , chartered accountant etc. If a person buy a car to use it as a taxi for livelihood he will be considered as a consumer but if he buy many taxes to run a large scale business he can’t be called as a consumer as it is for commercial purpose. Profit is the ultimate goal of any business and a business can earn profit only when there is a high consumer satisfaction. Consumer is the decision maker to buy or not buy the goods or avail services and he is the back bone of any business. Every business man always thinks about the consumer before starting the business because only on the consumer purchase the business will gain profits. For this reason the main aim of the producer is always to satisfy the consumer and it is the primary aspect to run business. Every commercial organisation completely depends on the consumer to survive in the market.
