Contemporary Challenges In Geographical Indications: Safeguarding Local Heritage Through Intellectual Property Rights In Today’s Global Economy

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Swati and Dr. Devinder Singh Anand, Chandigarh University, Gharuan, Mohali (Punjab)

ABSTRACT

In an interconnected world, the preservation of cultural heritage and traditional products has become both a necessity and a challenge. Intellectual Property Rights (IPRs), particularly Geographical Indications (GIs), provide a critical framework to safeguard heritage-based goods while enabling local communities to compete in the global marketplace. This paper explores the contemporary challenges in geographical integration by examining the role of IPRs, international agreements, and community participation in protecting local heritage. Through global case studies—including wine regions, cheese varieties, and handicrafts—it identifies the economic and cultural significance of GIs while highlighting enforcement difficulties such as counterfeiting, legal fragmentation, and digital misuse. Finally, it proposes policy recommendations and future directions, emphasizing the balance between tradition and innovation.

Keywords: Geographical Indications, Intellectual Property Rights, globalization, cultural heritage, counterfeiting, local economies, policy frameworks

CONTEMPORARY CHALLENGES IN GEOGRAPHICAL INDICATIONS- SAFEGUARDING LOCAL HERITAGE THROUGH I.

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