Corporate Surveillance Practices And Consumer Rights: A Legal Review Of Consent Mechanisms In India
- IJLLR Journal
- Feb 24
- 1 min read
Narendra S, B.COM., LL.B., LL.M. (Corporate and Commercial Law), Christ (Deemed to be University).
ABSTRACT
The technology boom happening in India led to formation of new principle of corporate surveillance. The giant corporations have been flourishing in India, and new innovations along with technologies. This paved the way to collect, evaluate, check and profit from the consumer data on an infinite level. The surveillance has been done in the name of customisation, accuracy, efficiency and even security. The threat has been faced by consumers because of this. In terms of rights, privacy, and autonomy have been facing a very shaky situation. The question raised here is where the term consent has been looked into? Where is the legal measure to protect the personal information used? How to tackle the issue? This research paper examines the suitability of India's current frameworks, including the Digital Personal Data Protection Act of 2023 and the Information Technology Act of 2000, in governing consent procedures for corporate monitoring and protecting consumer rights. It evaluates the data collection and processing practices, determines if consumer consent is genuinely voluntary and informed, and draws attention to the enforcement flaws that compromise accountability. The paper makes reformative legal policy recommendations to strengthen consent mechanisms and shield consumers from exploitative data practices in India by comparing them to global best practices.”
Keywords: Corporate, Surveillance, Consumer Rights, Consent Mechanisms.
