Deep Fakes And Privacy: Legal Challenges And Emerging Safeguards
Yashwant Shailendra Soni, Mahatma Gandhi Kashi Vidyapeeth
ABSTRACT
An artificial intelligence-based technique known as "deep-fake technology" creates or modifies audio-visual information while raising serious privacy issues. Deep-fake technology allows very lifelike representations of people in inappropriate circumstances while causing negative effects through election interference and disinformation efforts that impact both society and individual reputations. The General Data Protection Regulation (GDPR) of the European Union, certain state privacy laws in the United States, and Indian data privacy laws were all constructed without taking into account the unique risks associated with material produced by artificial intelligence. Deep-fakes can now take advantage of substantial legal issues pertaining to consent and data protection rights over personal photographs that have been created by legislative deficiencies. This study examines deep-fake technology and the serious privacy risks it poses, assessing technological and legal solutions. From a privacy perspective, this study looks into how deepf- fakes challenge conventional wisdom regarding consent, authenticity, and individual identity. From a technology perspective, the study looks at current deep-fake detection and prevention systems. It takes intricate procedures that call for both technological advancements and supportive legislative frameworks to successfully integrate these technologies into all- encompassing privacy protection frameworks.
Keywords: Keywords: Deep-fakes, Privacy, AI Regulation, Data Protection, Consent Etc.
