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E-Commerce Bias And Preferential Treatment




Yash Verma, Pranav Parameshwaran & Archit Pandey, BBA LLB, Symbiosis Law School Hyderabad


ABSTRACT


India’s e-commerce industry has contributed to the transformation of retail markets through its optimal consumer choice and ease of use. However, along with this growth and transformation comes the constant worries about bias and preferential treatment in online marketplaces. This study looks into how companies like Amazon and Flipkart are alleged to unfairly benefit from their own affiliated sellers and group businesses through practices like discounts and exclusive agreements. The study shows how these dynamics reinforce one another to marginalise small traders by identifying the practices within the broad legal framework of competition law. The study contends that Myntra’s preferential treatment is a competition law issue with systematic implications for neutrality, market access and long-term consumer welfare in addition to being an FDI concern.


Keywords: Preferential treatment, bias, e-commerce, marketplace, competition.



Indian Journal of Law and Legal Research

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Abbreviation: IJLLR

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ISSN: 2582-8878

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Website: www.ijllr.com

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Accessibility: Open Access

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License: Creative Commons 4.0

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Submit Manuscript: Click here

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Licensing: ​

 

All research articles published in The Indian Journal of Law and Legal Research are fully open access. i.e. immediately freely available to read, download and share. Articles are published under the terms of a Creative Commons license which permits use, distribution and reproduction in any medium, provided the original work is properly cited.

 

Disclaimer:

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The opinions expressed in this publication are those of the authors. They do not purport to reflect the opinions or views of the IJLLR or its members. The designations employed in this publication and the presentation of material therein do not imply the expression of any opinion whatsoever on the part of the IJLLR.

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