Kamatham Rishitha, IIM, Rohtak
Kamatham Jashitha, Vellore Institute of Technology - VIT Chennai
ABSTRACT
The study aims to investigate the negative consequences of provocative advertising and assess how advertising affects consumers and the company's reputation. Every business needs advertising because it helps them market their goods and services and sway customers' purchasing decisions. Due to the intense rivalry that exists in the market today, every firm is displaying a very aggressive approach when it comes to promoting their goods and services through efficient promotional methods. The project method included a research strategy of gathering secondary data from a variety of sources, including publications, newspapers, journals, and more. The study explores that offensive advertising has a great impact on the buying trends and purchasing behaviour of consumers buying decision, with the increase of technology offensive advertisements are spreading too fast.
Keywords: Offensive advertising, Consumer.
