Evaluating The Effect Of Violent Media On Consumer Health: Legal Considerations And Recommendations
- IJLLR Journal
- May 8
- 2 min read
Debdipa Bera, Research Scholar, Department of Legal Studies, Banasthali Vidyapith, Rajasthan
Dr. Preeti Sanger, Assistant Professor, Department of Legal Studies, Banasthali Vidyapith, Rajasthan
Dr. Rashmi Singh Rana, Associate Professor and HOD, Department of Legal Studies, Banasthali Vidyapith, Rajasthan
ABSTRACT
Violence has been the pillar of entertainment for decades. Throughout Movies, OTT Platforms, Video games and Social Media, violence is present and usually taken to be a marketing tool for advertisements and general interest for the masses. But just because violence has been so ubiquitous for so many years doesn't mean it should be. We all are consumers of the digital content and in the name of entertainment, we are actually degrading our mental health, our culture and values. Not only have filmmakers and audiences conceded to the notion that violence sells but researchers have also tried to establish several times the degree to which we, the consumers of these Digital Media, are being affected through this violence and aggression. Several researches done over the past few years have raised the question of does violence sell but no final conclusion has been reached. Nowadays we are concerned about our consumer rights but fail to realize that excessive exposure to violent content is leading to "Brain rot." The aim of this research is to determine how much this ridiculous amount of violence that we are being exposed to is negatively impacting Consumer behaviour. The authors will try to highlight how ongoing exposure to violent media has ill effects on Consumers' Mental Health and influence the society in general. Lastly, it is an attempt to investigate and present some real recommendations, Remedial measures to protect digital media Consumers from the exposure to Media Violence.
Keywords: Violence, Entertainment, Media, Consumers, Mental Health, Aggression.
