Evolution Of E-Commerce In India: A Historical Analysis

Shikha Rajpal, Chandigarh University, Punjab

ABSTRACT

This research paper delves into the dynamic journey of e-commerce in India, tracing its historical relocation from inception to its current state. Beginning with the nascent stages in the late 20th century, the study navigates through key milestones, regulatory shifts, and technological advancements that have shaped the e-commerce landscape. The analysis explores the challenges faced and innovations adopted by industry players, shedding light on the socio-economic impact of e-commerce on Indian consumers and businesses. By offering a comprehensive overview, this research aims to contribute valuable insights into the multifaceted evolution of e-commerce in India, providing a foundation for future studies and strategic considerations in the ever-evolving digital marketplace. The research investigates the transformative phases of e-commerce in India, scrutinizing pivotal moments such as the advent of online marketplaces, changes in consumer behaviour, and the influence of government policies. Through a chronological lens, the paper examines how e-commerce has adapted to diverse market conditions, including shifts in technology, payment systems, and logistics. Additionally, it probes into the emergence of homegrown e- commerce giants and their competition with global players. This analysis not only captures the historical trajectory but also forecasts potential trends, fostering a deeper understanding of the intricate dynamics that have shaped India's e-commerce landscape.