Ananya Choudhary, Symbiosis Law School, Noida
The Indian Trade Marks Act recognizes the evolving nature of commerce, accommodating non- conventional trademarks alongside traditional identifiers. This report delves into the specifics of non-conventional trademarks within the framework of the Indian Trade Marks Act, exploring their types, legal considerations, and the challenges and opportunities they present.
Trademarks have long been recognized as a critical element of intellectual property, providing businesses with a means to distinguish their products and services in the marketplace. While conventional trademarks like logos, names, and slogans are widely known, the evolving landscape of commerce has given rise to non-conventional trademarks.