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Exploring The Realm Of Non-Conventional Trademarks

Ananya Choudhary, Symbiosis Law School, Noida


The Indian Trade Marks Act recognizes the evolving nature of commerce, accommodating non- conventional trademarks alongside traditional identifiers. This report delves into the specifics of non-conventional trademarks within the framework of the Indian Trade Marks Act, exploring their types, legal considerations, and the challenges and opportunities they present.

Trademarks have long been recognized as a critical element of intellectual property, providing businesses with a means to distinguish their products and services in the marketplace. While conventional trademarks like logos, names, and slogans are widely known, the evolving landscape of commerce has given rise to non-conventional trademarks.


Indian Journal of Law and Legal Research

Abbreviation: IJLLR

ISSN: 2582-8878


Accessibility: Open Access

License: Creative Commons 4.0

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​All research articles published in The Indian Journal of Law and Legal Research are fully open access. i.e. immediately freely available to read, download and share. Articles are published under the terms of a Creative Commons license which permits use, distribution and reproduction in any medium, provided the original work is properly cited.


The opinions expressed in this publication are those of the authors. They do not purport to reflect the opinions or views of the IJLLR or its members. The designations employed in this publication and the presentation of material therein do not imply the expression of any opinion whatsoever on the part of the IJLLR.

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