Fake Reviews: An Unfair Trade Tactic – A Comparative Analysis Of The Legal Framework
- IJLLR Journal
- 1 day ago
- 2 min read
M. Shivya Lakshmi, Assistant Professor, Vels School of Law, Vels Institute of Science, Technology and Advanced Studies.
Dinesh Kumar, Assistant Professor, Vels School of Law, Vels Institute of Science, Technology and Advanced Studies.
ABSTRACT
Technological innovation in the past few decades have been phenomenal. we have a whole shopping complex in our small devices. Business has become more convenient and they do not require to have a storefront. Sellers can launch their business exclusively online and never have a physical store or showroom to showcase their products. Their brand campaigns can be done is social media with the help of a few popular people with a large social media following and grow an online customer-base. Consumers rely on other consumer’s opinions to buy products and services on the internet. The online reviews are more effective than an advertisement. Reviews are the internet’s ‘word of mouth’. Reviews on the websites are valued by the customers who browse shopping websites. People who buy products from a shopping website voluntarily leave reviews, either negative or positive and the product is rated based on the user experience. It is hard to trust a seller and buy a product without any reviews and ratings than the one with 4.5 + rating and 100+ good reviews. This paper explores the unfair trade practices and manipulative tactics of fake reviews and the legality of online reviews. The paper also explores the impacts of the fake reviews. This article seeks to answer legal gap of how do the Indian Consumer protection laws respond to the problem of fake reviews and make a comparative analysis of the Legal Framework of US and UK to gain more idea about the laws in different Countries.
Keywords: advertisement, business law, consumerism, fake review
