P. Manigandaprabhu, LLB, Soundarya College of Law, Bengaluru
ABSTRACT
Food is an overarching need among every substantial need for living organisms, which makes the acquisition, processing and preservation as the most important task. In our constitution, especially in part III of fundamental rights, ‘Right to Life’ is of prime significance which ensures the functioning of dignified society. The fundamental building block in a life is the nourishment, which enables thinking, transforms into actions. As the elasticity of demand shapes the behaviour, the unending need for food in a thriving population has attracted countless food operators who have adopted the mechanisms to scale up the food production and separated it from a mandatory task in life of human being. This freedom from searching for food has unleashed the productivity among humans in pursuit of knowledge, technology, art and culture etc.
However, the changes in food habits of people were driven by food manufacturers instead of what’s good for individual. This is the inflection point that has triggered unscrupulous food business operators to adopt strategies in advertising which mislead people into over buying and unrequired buying. There are two front problems in this;
One is consumers are prone to health issues and Secondly consumers may also incur financial losses.
Therefore the Researcher has taken up an effort to conduct an empirical study to determine the extent of health issues and financial losses incurred by them due to misleading advertisements that they came across which had influenced them. There’s a structured questionnaire designed to find their own experiences and analyse it critically to arrive at conclusion.
Keywords: Food Manufacturers, Consumers, Advertisement, Right to Life, Health issues
