Global Expansion And Territoriality: Managing International Trademark Rights For Scaling Startups — Challenges, Costs, And Strategic Use Of The Madrid System

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K.Ranjith, The Tamilnadu Dr. Ambedkar Law University [SOEL]

ABSTRACT

Transnational trademark protection is an important for businesses establishing and expanding their brand globally. This research analyses the integration in global expansion and the legality of principle of territoriality, mainly on the challenges, costs, and gives strategies for startups. This research helps to the businesses and legal professionals who are facing the complexity in transnational trademark enrolment and enforceability. This study examines between territoriality, trademark rights within the jurisdiction. This paper analyses the procedural, financial, and operational challenges faced by startups in protecting and enforcing trademarks all over the world. It also focuses on the Madrid System, managed by the World Intellectual Property Organization (WIPO). The findings says that the Madrid System gives effective management and centralized management, startups must cautious in to local procedures, refusals, and enforcement issues after registration. The paper gives strategies for startups in their development and protection of trademarks globally. The protection of trademark world wide may give reach to their brand as the internationally recognisable.

Keywords: Trade Marks, Intellectual Property, International Registration of trademarks, Madrid System, The World Intellectual Property Organisation.

GLOBAL EXPANSION AND TERRITORIALITY- MANAGING INTERNATIONAL TRADEMARK RIGHTS FOR SCALING S.

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