Shivam Singla, Advocate, District Court Karnal, Haryana
“Too many people spend money they haven't earned, to buy things they don't want, to impress people that they don't like.” - Will Rogers
1. Introductory
Globalization and consumerism are two of the most commonly used terms to describe the world's trade throughout the last couple of decades. Because of the increased availability to goods and the increased number of options available to order by the customer, the consequences of both phenomena can be accurately identified. Globalization has made it simple for companies to manufacture their product in nations with cheap labor and ship them elsewhere in the globe owing to free trade agreements among nations. It also resulted in the emergence of the "fast fashion" phenomena, that has aided in the rise of consumerism. The fashion business has witnessed enormous growth in recent years, it is however time to recognize the sector's detrimental environmental and societal repercussions, which appear to be out of sight. The facts that show a link between globalization, mobility, and consumerism can be easily established by Global accessibility to markets, as well as the manufacturing of a diverse array of products previously unavailable to customers throughout the world. In the recent times consumerism along with globalization has shown some characteristics such as Making spending a goal for ostentatious displays rather than satisfying fundamental necessities amongst customers. No doubt The spendthrift customers contribute greatly toward a healthy and raising GDP (Gross Domestic Product) but the unethical or hidden ways through which products are being sold raises serious concerns. New kind of strategies for product promotion includes advertising on social media, providing some free merchandise of the company with the primary product on which logo of the company is highlighted for e.g. Providing free laptop bag with the newly purchased laptop etc. The level of retailer mindfulness influence the customer's decision. While globalization is the dominating authority of our day, materialism has become the foundation of its wealth.
