Improving Vietnam’s Legal Framework On Administrative Sanctions For Advertising Violations: A Comparative Study With China
- IJLLR Journal
- Mar 28
- 1 min read
MSc. Le Truong Giang, Police officer of Cai Rang Police Office, Can Tho, Vietnam
ABSTRACT
Advertising plays a vital role in modern market economies by facilitating information flow, stimulating competition, and shaping consumer behavior. However, misleading and unlawful advertising practices pose serious risks to consumer protection, market fairness, and social order. In Vietnam, administrative sanctions constitute the primary legal mechanism for addressing advertising violations. Despite recent legal reforms, the current regulatory framework remains insufficient to address challenges arising from digital advertising, influencer marketing, and cross-border online platforms. This article critically examines Vietnam’s legal framework for administrative sanctions in the advertising sector, identifies its limitations, and compares it with China’s advertising law enforcement regime. Drawing on China’s experience in imposing stringent sanctions, regulating online advertising, and clarifying institutional responsibilities, the article proposes concrete recommendations to improve Vietnam’s legal framework. These include enhancing sanction severity, clarifying liability for digital platforms and influencers, strengthening enforcement coordination, and improving consumer redress mechanisms. The study contributes to comparative administrative law scholarship and offers policy-oriented recommendations for strengthening advertising governance in Vietnam.
Keywords: advertising law, administrative sanctions, Vietnam, China, consumer protection, digital advertising.
