Legal Framework In Digital Frontier For Fashion Thrifting In Enterprise: Emergence Of Neo-Liberal Markets
Muskan Sunil Nagdawne., B.A.LLB (Hons.) at Symbiosis Law School, Pune
ABSTRACT
The absence of experience from physical shopping caused catalysation of online second-hand business operated by fashion-forward millennials during the lockdown. As a result of the culture that has become of work-from-home as an after-effect of Covid-19 Pandemic, online shopping has served as a method of business technology to provide a universal platform for personalised shopping. One such area of growth in E-commerce is of small- scale businesses featured on Instagram i.e., ‘Thrifting’. With commercial disputes on the rise as small business shopping becomes common, there is a need to look into legal frameworks governing these structures operated solely on the internet in combatting online financial fraud onslaught. This paper will discuss the growing importance of legal governance required in thrifting stores (I.e., selling of second-hand clothing stores). The author will delve into the interlink between entrepreneurial laws with cyber security law and various laws providing protection of Intellectual Property, covered for business operating owners/founders and customers alike.
Keywords: E-commerce, Legislative framework, Digital Markets, Thrift Stores, Entrepreneurship.
