Online Copyright Infringement In The Entertainment Industry
- IJLLR Journal
- Jun 19
- 2 min read
M.G. Aarthi, PhD Scholar, The Tamil Nadu Dr Ambedkar Law University, Chennai
ABSTRACT
Concerning content creation, the Indian media and entertainment sector is booming. It has advanced even further after the invention of the Internet. When discussing the significance of content creation and delivery, it is critical to take into account the uniqueness of the content as well as the degree to which the rules and guidelines governing intellectual property rights were adhered to throughout its creation. Intellectual property laws ensure that original and authentic works are shared with the public and acknowledge the talents of creators.
In today's world, following a pandemic, people are increasingly resorting to OTT platforms rather than going to movie theatres, cricket stadiums, and concerts. They have become accustomed to watching TV and film content over the internet rather than through a cable connection. The General Public started using social media widely to express their creativity, while people in the entertainment industry utilised it to entertain their audiences. Though someways of traditional entertainment activities arehalted, the entertainment business made significant profits by using internet platforms to stream movies, web series, and other content. The Internet paved the way for the audience to have easy access to entertainment.
People in the entertainment industry employ fresh ideas, visuals, sounds, screenplays, and so on, all of which require diligent effort and a large expenditure. The stealing of such meticulous workhas become more common as the entertainment business has grown on the internet. As a result, regulations governing copyright are made to help safeguard such works in the artists' best interests.
Copyright is one of the most crucial aspects of intellectual property rights. It grants the author or producer exclusive rights to their creations. When copyright-protected works are utilised without permission, it violates certain exclusive rights provided to the copyright holder and constitutes copyright
infringement. Copyright holders typically use legal and technological methods to prevent copyright infringement. Piracy is the unauthorised use of the creator's original work, which is protected by copyright. Online piracy violates copyright and threatens artistic creations and expressions. Despite being explicitly prohibited in many affluent nations, online piracy persists due to the ease with which it may be carried out and the frequently justified principles that underpin it.
According to a statement from Motion Pictures, India is the world's largest hub for video and audio piracy. It is also estimated that the worldwide entertainment business, which operates on online platforms, will lose around USD 51.6 billion due to copyright piracy and online piracy.
