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Operation Sindoor: A Legal Autopsy Of Patriotism Packaged As A Trademark




Ratika Jain, School of Law, Devi Ahilya Vishwavidyalaya, Indore.


ABSTRACT


This article explains the trend of moment trademarking in India, which allows entities to register trending events under their names for fame and monetary gain. The paper examines an incident where, immediately following the patriotic military operation named Operation Sindoor, approximately 25 private companies filed trademark applications. Corporate giant Reliance was among the applicants but later withdrew its application. This phenomenon raises the critical question of whether soldiers' bravery and selflessness on the battlefield can be registered under private company names. The paper analyses relevant legislation, including the Trade Marks Act, 1999, and the Emblems and Names Act, 1950.



Indian Journal of Law and Legal Research

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Abbreviation: IJLLR

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ISSN: 2582-8878

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Website: www.ijllr.com

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Accessibility: Open Access

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License: Creative Commons 4.0

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Submit Manuscript: Click here

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Licensing: ​

 

All research articles published in The Indian Journal of Law and Legal Research are fully open access. i.e. immediately freely available to read, download and share. Articles are published under the terms of a Creative Commons license which permits use, distribution and reproduction in any medium, provided the original work is properly cited.

 

Disclaimer:

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The opinions expressed in this publication are those of the authors. They do not purport to reflect the opinions or views of the IJLLR or its members. The designations employed in this publication and the presentation of material therein do not imply the expression of any opinion whatsoever on the part of the IJLLR.

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