Oisini Poddar & Amri Gupta, ICFAI Law School, IFHE, Hyderabad
ABSTRACT
Being citizens of the 21st century, we should not have any qualms in accepting this honest truth that social media has become ubiquitous channels for candidates during election campaigns. To start with, social media election campaigns aim to establish the respective candidate’s political identity, help educate and attract voters as well as in disseminating valuable information. A lot of considerable research has pointed towards the fact the main catalyst for politics has always been social engagement.
A broad over view of the extensive use of social media in election campaigns and the prospects-detriments which an individual political leader avails of and suffers while campaigning on social media is discussed.
The set rules governing the use of social media for the appeasement of political strategies governed by UNESCO have been illustrated in this paper along with the ways to combat fake news.
