The Advent Of Deepfake Artificial Intelligence: A Contemporary Tool For Copyright Infringement
- IJLLR Journal
- Jun 7
- 2 min read
Arnav Dwivedi, BBA LLB (Hons.), Law College Dehradun, Uttaranchal University, Dehradun
D. Dr. Lakshmi Priya Vinjamuri, Associate Professor, Law College Dehradun, Uttaranchal University, Dehradun
ABSTRACT
The emergence of Deepfake Artificial Intelligence has introduced a novel danger to digital manipulation, posing issues to the field of intellectual property law. The technologies related to deepfake allow the production of audio-visual content of almost authentic quality using the Generative Adversarial Networks (GANs), hence creating a conundrum in the field of copyright legislation. This paper examines the influence of deepfake AI by first explaining the process of deepfake creation, then further going on to address concerns related to the grant of authorship and ownership for deepfake-created content. The initial portion of this research examines the creation of deepfake content and how it hinders and defies the concept of IPR, later on the authors have discussed about copyrightability of works generated by deepfake AI and have tried to identify the appropriate credit recipient—whether it be the programmer, the AI, or the individual issuing the prompts.
The conflict over assigning authorship and ownership rights to created material highlights the deficiencies in defenses, mostly owing to the emphasis on human-driven creative endeavours. This paper also investigates the potential misuse of deepfake technology via copyright infringement, wherein copyrighted works are modified or copied without authorization, resulting in considerable ambiguities and challenges in legal enforcement. It underscores deficiencies in the responsibility framework for deepfake content, particularly when reproduction harms reputation, identity, or is linked to deception. It examines the accountability of content authors, service providers, AI developers, and others on their active control over the risks associated with deepfakes.
The research, approached from a legal perspective, examines current copyright protocols, judicial rulings, and developing international legal frameworks to evaluate reactions to deepfake AI.
Keywords: Deepfake, Artificial Intelligence, Authorship, Ownership, and Copyright Laws.
