The Emblem Of Glory: Trademarks As The Heralds Of Sporting Identity
- IJLLR Journal
- Apr 25
- 1 min read
Anandita Trivedi, Amity Law School, Amity University Noida
Dr. Jane Eyre Mathew, Amity Law School, Amity University Noida
ABSTRACT
In the grand arena where passion meets performance, where legends are etched into memory not only by victory but by symbols, slogans and signs trademarks emerge as the silent sentinels of sporting identity. This paper delves into the majestic role that trademarks play in sculpting, shielding and showcasing the unique personas of sports entities across the globe. From the roaring lion emblazoned on a football jersey to the iconic swoosh that dances across sneakers, these emblems are far more than commercial insignia; they are the living heralds of heritage, pride and competitive spirit.
As sports metamorphose into a global spectacle interwoven with commerce, culture and community, trademarks become the standard-bearers of authenticity in an ever-commercializing field. They not only safeguard the integrity of clubs, teams and athletes but also become rallying points for fan allegiance and collective memory. Through a vibrant exploration of landmark cases, marketing revolutions and the legal intricacies of intellectual property law, this study unveils how trademarks transcend the mere transactional, becoming vessels of narrative, nostalgia, and national pride.
By situating trademarks at the intersection of law, legacy and loyalty, this work celebrates them not merely as tools of trade but as the emblems of glory which is forever stitched into the fabric of the sporting world.
