The Illusion Of Authenticity: Mapping Deepfake Technology In The Digital Age
- IJLLR Journal
- May 4
- 1 min read
Pooja Yadav, B.A. LL.B. (Hons.), Amity Law School, Noida, Amity University, Uttar Pradesh
ABSTRACT
The Artificial Intelligence is one of the rapid technological advancements, which has transformed the digital innovation into a powerful tool that could generate highly-realistic synthetic media, commonly termed as “deepfakes”. The emergence of AI-based deepfakes resulted in a paradigm shift in public perception, which means while people were thinking about the positive role of technological advancement in providing aid and innovation, the issue of technology is viewed now as a mechanism of deception, misleading, manipulation, and rights violation, raising various legal concerns. This paper showcase how evolution of Artificial technology resulting deepfakes, has gone from innovation to manipulation. This further represents how the nature of deepfakes, the models especially Generative Adversarial Networks (GANs), used to make the deepfakes that appears to be hyper-realistic replica of an individual. Additionally, the benefits of deepfake technology in several domains, and the misuse of such deepfake technology that has overshadowed its benefits, as misuse is raising significant questions as to the privacy and personal dignity of an individual. Hence, questioning the adequacy of current laws in addressing the issues and challenges arising from the deepfake technology.
Keywords: Artificial, intelligence, deepfake, technology, innovation, laws, manipulation, public rights, etc.
