The Intersection Between The Trademark And The Value Of The Company In Legal Context: Navigating The Intangible Assets Landscape
- IJLLR Journal
- May 23
- 2 min read
Shreya Singh, BA LLB, Symbiosis Law School, Hyderabad
Satakshi Dubey, BA LLB, Symbiosis Law School, Hyderabad
Pawanpreet Singh, BA LLB, Symbiosis Law School, Hyderabad
ABSTRACT
As times are evolving, the factors which decide the business of a company have also changed. Earlier, it used to be tangible assets such as factories or resources. However, in the present world, intangible assets such as trademarks, copyrights or patents also play an equal part in the valuation of a company or an organization. Trademarks are one of those intellectual property rights which play a vital role in deciding the valuation of the company, which will be discussed deeply in the present paper. A trademark is not only a symbol or a word but assures the customer about the quality of a product or service. This paper will explore the interplay between the valuation of the company and the relationship between trademarks within the legal context. This paper will provide valuable insights into the rules regarding the valuation of the company and its relation with the Trademark of the company. Although a trademark is an intangible asset of a company, the goodwill, reputation and market value of the same depend on it. There are various mechanisms available to companies or organizations to mitigate risks related to trademark disputes such as conducting searches, registration or trademark monitoring etc. These different mechanisms intersect with various corporate risk management strategies such as maintaining brand reputation or financial risk, etc. which are discussed in this paper. Also, the objectives and characteristics of the trademark are deeply discussed in the present paper. By following proper mechanisms and strategies which mitigate the risk of trademark disputes, a company can safeguard its reputation, market value and the trust of customers.
Keywords: Trademark, Valuation, Tangible, Intangible and Company
